The Ralph Lauren Holiday Experience, Sloane Square

Ralph Lauren will again transform the iconic Sloane Square into a festive destination, bringing the warmth and spirit of the holidays to London.  At the heart of the Square The Ralph Lauren Tree Farm will bring the great outdoors to the heart of Chelsea, in the form of a curated collection of British-grown Nordmann Firs, creating a community gathering place where visitors can enjoy the traditions of the season and choose the perfect Christmas tree for their home. Complimentary local delivery will be provided in partnership with the Goodwood Estate, with trees delivered by Goodwood's fleet of vintage vehicles, extending the brands' relationship and bringing a touch of countryside tradition to the heart of London.

Celebrating the holiday spirit of togetherness and giving back, 100% of net proceeds from tree sales will be donated to The Royal Marsden Cancer Charity, an organization supported by Ralph Lauren's Pink Pony initiative in its longstanding commitment to the fight against cancer.* The Ralph Lauren Giving Tree will once again invite visitors to dedicate a personalized star ornament in honour of a loved one to hang on the tree, with a donation to The Royal Marsden Cancer Charity.

 A Ralph’s Coffee pop-up will offer a cozy respite, with hot beverages, seasonal mulled wine, and some of Ralph Lauren’s favourite treats—including festive S’mores cookies, warm pretzel bites and Apple Ginger-Bear Muffins.

Throughout the season, Sloane Square will come alive with a festive programming designed to bring the local community together, from choir performances by local schools to family-friendly holiday moments and seasonal celebrations across the square and within Ralph Sloane Square stores.

Open from 12 November - 13 December, Monday to Saturday from 10am-7pm, and Sunday from 12pm-6pm. From 14 - 20 December, opening hours will be 12pm-6pm daily.

*One hundred percent (100%) of the net sales price (excl. VAT and transaction fees) of each tree purchased at the Ralph Lauren Tree Farm will be paid to the Royal Marsden Cancer Campaign Trading Company Limited (Company No. 04722285) in support of The Royal Marsden Cancer Charity (Registered Charity No. 1095197). Such contribution from Ralph Lauren does not entitle you to claim Gift Aid or any other tax relief.