Family modeling coordinated pink dresses and sunglasses for a Janie & Jack x Hatch family-style collection.

A New Chapter in Family Style: Janie and Jack x Hatch on King’s Road

Two much-loved US brands have landed in Chelsea - and in rather stylish fashion. Janie & Jack and HATCH have unveiled their first UK dual-concept store, choosing the King’s Road.

Two much-loved US brands have landed in Chelsea and in rather stylish fashion. Janie & Jack and HATCH have unveiled their first UK dual-concept store, choosing the King’s Road as the perfect stage for their debut.

Set within the beautifully restored Gaumont Building, the space brings a fresh perspective to modern family retail - thoughtfully designed, effortlessly chic, and entirely in tune with life’s most exciting milestones.

Inside, the experience feels less like a traditional shop and more like a carefully curated edit. Janie & Jack’s timeless children’s collections sit alongside HATCH’s elevated maternity wear and beauty essentials, creating a seamless wardrobe that spans pregnancy through early childhood.

But it doesn’t stop at clothing. Expect a considered mix of gifting, lifestyle pieces and design-led details, all chosen with the same sense of polish and practicality. The result is a space where style meets real life, where occasion dressing and everyday essentials coexist beautifully.

Chic yet functional, the collection is designed to move with you, adapting to the rhythms of family life without ever compromising on elegance. It’s a subtle but significant shift, introducing a more refined, design-led approach to family shopping on the King’s Road.

Modern family style, reimagined and right at home on the King’s Road.