Welcome back to Pavilion Road

We are looking forward to welcoming you back to Pavilion Road.

Our first priority is to provide a safe environment in which to shop and visit. We kindly ask you to co-operate with the new measures that we have introduced to make our transition out of lockdown as safe and smooth as possible.

We are pleased to inform you that Pavilion Road is now closed to vehicle traffic from the 1 June until 1 November 2020. There are pavement stickers signposting safe distancing and stores have a limited visitor capacity to enable social distancing inside, and where queuing is necessary markers will be in place for your safety.

Additional external seating and bike racks have been installed for those who wish to relax and avoid public transport respectively.

We advise that you do contact your favourite brands directly prior to your visit to confirm opening times and their new shopping policies in place.

In line with government guidance, our artisan food shops and restaurants are you keeping you fed and watered with their delicious produce and takeaway options. Please check out @pavilionroad for some inspiration.

Read More

Pancake Day Chelsea

Pancake Day 2020

A highlight in the culinary calendar, Pancake Day returns this year on 25 February 2020. Sweet or savoury, vegan, gluten free, piled high with Nutella or low-cal, Chelsea has you covered when it comes to ensuring you have a flipping fantastic Shrove Tuesday. Here’s our round up of where to find the cream of the crepes:

My Old Dutch

Established in 1958, My Old Dutch really are the veterans when it comes to pancakes. Go for a classic crepe piled high with Nutella, or a savoury option their bestseller, the ‘My Old Dutch’ is a real winner; smoked bacon, chicken, ham, red & yellow peppers, mushrooms, sweetcorn and cheese. Breakfast, lunch or supper sorted.

My Old Dutch, 221 King’s Road, London SW3 5EJ


Head to Chelsea institution in Sloane Square, Colbert, for a plate of buttermilk pancakes surrounded by the true Chelsea-ites. Opt for plain, bacon or fruit compote & cream to get your pancake-fix. Booking is recommended as it fills up fast!

Colbert, 50-52 Sloane Square, London SW1W 8AX

Granger & Co.

Just behind Sloane Square sits Pavilion Road, Chelsea’s village heart. Head to aussie inspired restaurant, Granger & Co for the most instagrammable plate of pancakes you’ll ever meet; Ricotta hotcakes with banana and honeycomb butter (with the option of adding bacon too). Get there quick as queues can often be seen down the street!

Granger & Co, 237-239 Pavilion Road, London SW1X 0BP

Wulf & Lamb

Prescribed by the FT as one of London’s best vegan restaurants, Wulf & Lamb is a must for those in need of some (vegan) Fluffy American Pancakes, stacked high with maple syrup, mixed berries and vanilla cashew cream.

Wulf & Lamb, 243 Pavilion Road, London SW1X 0BP

The Locals

Boosting your metabolism and mood whilst adding much-needed fibre to your diet, Matcha makes a fantastic edition to pancakes. Find yours at The Locals topped with raspberries, mixed berry coulis, matcha caramel and white chocolate curls.

The Locals, 8 Gatliff Road, London SW1W 8DT

Read More

The Sea The Sea Valentine's Hamper

Win a Valentine’s Day hamper from The Sea, The Sea

Impress your loved one with a delicious home-cooked meal this Valentine’s Day. Enter into our Valentine’s competition to win a fantastic hamper from The Sea, The Sea.

Enjoy half a dozen oysters, marinaded halibut for two and a bottle of Le Brun Neuville Champagne from The Sea, The Sea for a romantic night in. 

To enter, simply like the competition post on our Instagram channel, tag who you would like to share your prize with and make sure you are both following @pavilionroad and @theseathesea_.

The competition will start on Thursday 6 February and end at 12pm on Thursday 13 February 2020.

Good luck!

Terms & conditions

  • The Valentine’s Hamper includes six oysters, marinaded halibut for two, one bottle of Le Brun Neuville Champagne and an oyster knife. 
  • The winner will be chosen at random. 
  • The winner must collect the prize from The Sea, The Sea, 174 Pavilion Road, London SW1X 0AW between 12pm on Thursday 13 February and Monday 17 February 2020. Please note, The Sea, The Sea will be closed on Sunday 16 February 2020. 
  • The winner must like the competition post and tag the person they wish to share their prize with. 
  • The winner and their friend must both be following @pavilionroad and @theseathesea_. 
  • The prize cannot be exchanged for money or another product at The Sea, The Sea. 


The Sea, The Sea’s Valentine’s Day offer includes marinaded halibut (£20), a dozen oysters, an oyster knife, 30g of caviar and a bottle of premium grower Champagne for £125.

Read More

Pavilion Road – Christmas Opening Hours 2019

To save you from arriving at your favourite stores on Pavilion Road to find “closed” signs hanging in the windows this Christmas, here are the opening hours for throughout the festive period:

Should you need specific times, we recommend you contact the stores directly.

24 December: All stores and restaurants will be open except for The Sea, The Sea Bar (the fishmongers will remain open), Pavilion Wine and KXU

Christmas Day, 25 December: All stores and restaurants will be closed

26 December: All stores and restaurants will be open except:

The Sea, The Sea

London Cheesemongers


Moyses Stevens

Salon Sloane

Olivia von Halle

Wulf & Lamb

Ice Cream Union


Pavilion Barbers


Pavilion Wine

Sarah Chapman

Bread Ahead

27 December: All stores and restaurants will be open except:

London Cheesemongers


Salon Sloane


New Year’s Eve, 31 January: All stores and restaurants will be open except:

The Sea, The Sea (Seafood bar)

New Year’s Day,1 January: All stores and restaurants will be open except:

London Cheesemongers


Moyses Stevens

Salon Sloane


Olivia von Halle

Ice Cream Union 


Pavilion Barbers


Pavilion Wine

Kate Spade

Sarah Chapman


Bread Ahead

Read More

Taste of Christmas competition

Nothing trumps Christmas food; mince pies, baked vacherin, panettone and all the Quality Streets you could wish for. Pavilion Road are here to give you a taste of Christmas with Ice Cream Union’s festive flavours and the opportunity to win a complimentary affogato for you and a friend.

To enter, simply like the competition post @pavilionroad, tag a friend and make sure you are both following @pavilionroad and @icecreamunion.

The competition will start on Monday 9 October and end on Sunday 15 December 2019.

Terms & conditions

  • The prize includes one affogato for the winner and one for their friend.
  • An affogato is an Italian coffee-based desert which is served with a scoop of ice cream.
  • Ice Cream Union’s Christmas flavours include Christmas Spices and Brandy Butter.
  • The winner and their friend may choose any flavour of ice cream from Ice Cream Union’s menu.
  • The prize must be claimed by Tuesday 31 December 2019.
  • The prize cannot be exchanged for cash.

Read More

Ugly Butterfly Adam Handling King's Road

Ugly Butterfly to open on the King’s Road

The latest arrival on the King’s Road will enable you to indulge and do your bit for the planet at the same time. This November, Adam Handling will open Ugly Butterfly; a sustainable casual restaurant and sustainability conversation hub at 55 King’s Road.

Making zero-waste luxurious, Ugly Butterfly will make chicken feet and banana peel glamorous as the dishes are created from ingredients usually thrown out. The collaboration between award-winning chef Adam Handling, Cadogan, Quintessentially Foundation and The Felix Project will open on 13 November.

Open for walk-in diners from lunch until late evenings from Wednesday to Sunday, enjoy a delicious menu of snacks and small plates alongside a Champagne list (by the glass) from the region’s top wine makers. All dishes will be made from the parts of ingredients that are usually discarded, most of which coming from Adam Handling Chelsea, with an emphasis on the four most wasted foods; bread, milk, eggs and bananas. Adam has created some daring dishes which he hopes will inspire you to think more carefully before you throw away your leftovers; deboned crispy fried chicken feet with caviar; Adam Handling’s iconic cheese doughnuts made with leftovers from the cheeseboard; banana bread and chicken butter; lobster shell soup; broccoli stalk Ceasar salad, retired dairy cow tartare and crispy potato peelings and reformed doughnuts (made from leftover bread) and overripe fruit jam.

As well as a great place to eat and drink, it is set to become a hub for business and community sustainability hub with pioneers in sustainable food and drink, restaurants, fashion, technology, and art and craft, holding free conversations and experiences for drop-in diners twice a week on Wednesday and Sunday evenings at 7pm.

Visit the website here to find out more information.


Read More

Peter Jones Sloane Square Christmas Events

Winter at Peter Jones

Peter Jones has long been a Chelsea Institution found in the beating heart of Chelsea, Sloane Square. Generations have completed their Christmas shopping underneath the one roof and so to aid your experience in the seasonal rush they have a brilliant calendar of activity in-store:

‘Sip with Sipsmith, Gin Masterclasses’

Enjoy an evening of gin tasting with Sipsmith in our Sloane Room. Learn about the history of the brand, the drink and enjoy tasting the various Sipsmith flavours. Tickets cost £10 and are redeemable against purchase on the evening; purchase yours on the Experience Desk on the Ground Floor.

Wednesday 6 November: 6-7pm 

Wednesday 20 November: 6-7pm 

Friday 22 November: 5-6pm 

Saturday 7 December: 3-4pm 

Thursday 19 December: 6-7pm 

Friday 20 December: 6-7pm 

Sipsmith Pop-Up

Visit the Sipsmith Pop-up shop on the Ground Floor, where you can sample the delicious Sipsmith Flavours. This year customers that spend £40 or more on Sipsmith products can receive complimentary personalistion on the new gin cocktail book, which features 100 gin cocktail recipes using only three ingredients.

Quality Street: Choose Your Favourites

A chocoholics delight. Personalise your Quality Street tin and fill it with your favourite flavours at the Quality Street station on the Fourth Floor. If you’re a John Lewis customer, you can ‘pick and don’t mix’ by filling your tin with just one flavour.

Neom Pop-Up Shop

Visit the Neom Organics pop-up shop on the Ground Floor and believe in the magic natural wellbeing. Explore the Neom products, a brilliant gift this Christmas.

Read More

Celebrate Chocolate Week with Afternoon Tea for Two

Did you know that Sir Hans Sloane introduced drinking chocolate to England in the 17th Century? To celebrate Chocolate Week, Hans’ Bar & Grill are offering you a chance to WIN afternoon tea for two.

To enter, simply like the competition post on Pavilion Road’s Instagram post (@pavilionroad), tag a friend and make sure you are both following @pavilionroad and @hansbarandgrill.

The competition will start on Monday, 14 October and end on Sunday, 20 October 2019.

Terms & Conditions

  • The prize includes afternoon tea for two at Hans’ Bar & Grill
  • Afternoon tea must be booked prior to visit
  • The prize must be claimed by 30 November 2019
  • The prize cannot be exchanged for cash

Read More

The Chelsea Awards – The Results!

The winners of the inaugural Chelsea Awards were announced at a ceremony at the Saatchi Gallery on 8 October. The judges; Susan Dolton, Mayor Will Pascall, Cllr Alison Jackson, Reverend Cannon David Reindorp, Jo Malone CBE, John Simpson and Hugh Seabon, whittled down hundreds of nomination to a shortlist showcasing the very best of the Chelsea community.

The winners, and shortlisted were:

Only in Chelsea – a business that brings something unique to the area.

Shortlist: Chelsea Physic Garden, Sloane Square News Vendor

Winner: John Sandoe Books. The judges said: “Home to more than 30,000 titles, Sandoe is much more than a bookshop but an event space for talks with authors and book launches – this row of 18th century shops is a real treasure.”


Community Hero – an organisation or person that has benefitted the community through their actions.

Shortlist: Anne Hopewell-Ash, Royal Hospital Chelsea

Winner: The Kensington & Chelsea Foundation. The judges said: “This independent charity works to help disadvantaged local people across the borough, ensuring donations go to grassroots concerns where they are need most.”


Cultural Champion – an organisation or person that has enriched Chelsea’s culture.

Shortlist: Cadogan Hall, Saatchi Gallery

Winner: The Royal Court Theatre. The judges said: “A champion of emerging talent with a programme supporting aspiring writers, more than 120,000 visitors watch at the Royal Court every year.”


In Good Taste – someone who has made Chelsea delicious

Shortlist: The Chelsea Fishmonger, The Sea, The Sea

Winner: Partridges: The judges said “Since 1972, Royal Warrant Holder Partridges has been much more than the local grocer, innovating and supporting the wider area. They also created the ever popular food market at DOYS each Saturday, a hub for 70 small, high quality producers.”


Community Collaboration – businesses who have joined forces for the greater good.

Shortlist: K&C Art Weekend, Local Ambassadors

Winner: Glass Door. The judges said: “Offers shelters and support to those affected by homelessness across SW London. Its Sleep Out in Duke of York Square each year sees the community forces to raise hundreds of thousands of pounds which funds shelters throughout the winter.”


Masters of Craft– an Artisan who elevates the everyday to the extraordinary

Shortlist: The Deck, Manolo Blahnik

Winner: David Mellor. The judges said: “Currently celebrating his 50th anniversary on Sloane Square, Sir Terence Conran has called him ‘Britain’s greatest post-war product designer’.”


Future Forward – a company innovating to meet tomorrow’s challenges.

Shortlist: Blanc, Daniele de Montby

Winner: The Fashion School. The judges said: “teaches sustainable fashion through workshops sharing their wisdom of sewing, inspiring the next generation how to design ethically with zero waste.


Read More

Mary Quant Plaque

Ahead of being honoured with a Lifetime Achievement Award, a plaque celebrating Dame Mary Quant was unveiled at 138A King’s Road on 16 September; the original site of her ground-breaking boutique Bazaar, which embodied a new generation’s attitude to life and fashion, bringing energy and fun to shopping.

Mary Quant revolutionised fashion, harnessing youth, street style and mass production to create a new look for women, defining the Swinging Sixties. Challenging conventions, she popularised tights, hot pants, the mini skirt and trousers. The plaque unveiling coincides with London Fashion Week, Dame Mary’s ‘Lifetime Achievement’ at the World Fashion Awards and a major international retrospective exploring her influential career at the V&A museum, just a short walk from the King’s Road, which brings to life how she injected positivity and colour back to a post-war London. The bonanza of an exhibition traces Quant’s career from 1955 to 1975, exploring the evolution of her style, and how her clever marketing created a global lifestyle brand. The show runs until 16 February 2020.

Read More