Chelsea in Bloom is back! The annual floral festival returns from 21 – 26 May. Duke of York Square, the King’s Road, Pavilion Road, Sloane Square and Sloane Street will be transformed as, in the biggest year yet, over 60 shops, restaurants and hotels compete in this year’s competition to create beautiful displays with fresh flowers. This year’s theme is ‘Summer of Love’; inspired by the romance of the Royal Wedding, as well as a wider concept embracing the original ‘summer of love’ in the ‘60’s and ‘70’s. It is a theme rooted in the local area – from the Palace to the King’s Road. Plus don’t miss the huge giant floral love heart taking place in the Square, blasting everyone with love from day-to-night.
Now in its 13th year, Chelsea in Bloom is the complementary alternative to the prestigious Chelsea Flower Show. Enjoy Sloane Square’s ‘Wedding Breakfast’ and pop up bar from The Botanist, where you can pen your best wishes to the Royal couple – before popping them in a giant heart at Duke of York Square – we will make sure they get delivered the Palace! Pavilion Road will host a giant floral wedding ring and Sloane Street will be graced by regal swans.
In it’s biggest year yet, there are a lot of sights to take in. Explore at your leisure with a self-guided tour using one of the Chelsea in Bloom maps; pick yours up the Information Point on Sloane Square or soon to be downloadable from the website. Or why not enjoy being chauffeured in an exclusive Chelsea in Bloom rickshaw tour; the next best alternative to the Royal carriage. To book your, visit the Information Point.
For more information on what’s going on or to vote for your ‘People’s Champion’, visit the Chelsea in Bloom website. Don’t forget to share your wonderful images throughout the week using the hashtag #ChelseaInBloom